Content marketing

We work with businesses to help them tell their stories through social media, email, and website content.

Drawing on our extensive network of authors and experts, we offer tailored solutions from website content development and curation to serious thought leadership and high-profile event speakers.

Our bespoke services enable clients to license original Bloomsbury content, request custom content versions to fit house style or tone of voice or commission new original content designed to meet brand objectives.


Many organisations are adopting a B2B content marketing strategy for the following reasons:

  • Thought leadership: Executed well, content marketing demonstrates your expertise to your target audience building trust in your brand

  • SEO: Search engines such as Google reward businesses that publish quality, relevant content

  • Social media: Content can drive a successful social media campaign

  • Storytelling: Teach your audiences about your business through engaging content

  • Partnerships: You can work with other organisations whose goals align with yours to create content and distribute across their networks.

Our approach

We work with you to determine your requirements and create a content marketing strategy with aligns with your business goals. Examples of what we do includes:

  • Thought leadership pieces written by Bloomsbury Publishing’s authors

  • Content which can be adapted for your website, email marketing, and social media

  • Visual content including videos and infographics

Our content marketing Insights:

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